A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
Data will take priority for nearly all enterprises in 2023, according to research from Tamr and Propeller Insights on top data challenges impacting business productivity and competitiveness in the
The Marketing Science Institute (MSI) has named John Lynch Jr. executive director for 2022-23.
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye.
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably
are lying, even if it's to themselves. The research, which utilizes sophisticated neuro research methods to uncover what people are feeling at a preconscious or unconscious level, finds most really
are feeling "hopeful," not "optimistic." That's an important distinction, say the NeuroLab's analysts, because while optimism connotes a sense of "hopefulness in the future," hope represents a "desire
for future change."
Facebook just released a public health tool that tracks the spread of COVID-19 throughout the U.S. In partnership with CMU, the service specifically tracks virus-related symptoms reported by users on
a county-by-county basis.
The UK's Royal Society is calling for more research into the implications of new discoveries that could one day lead to human brains being linked to machines that can convey feeling and emotion, the
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite route: helping human
beings learn how to influence other human beings. After years of investing in a variety of behavioral sciences, especially so-called neuromarketing research, Nielsen today will unveil a new service
practice that will focus exclusively on educating marketers on how to apply them.
The EPA apparently did not notify staff scientists that a survey was coming, so some took it as spam.