Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
- by Laurie Sullivan @lauriesullivan, November 18, 2020
“Don’t use small data to answer a big-data question,” said Zach Baze, an expert data scientist and chief intelligence officer at agencies Hawkeye and Leo Burnett.
He believes determining the outcome and serving consumers the correct creatives requires listening and analyzing what has been said when people don’t think they are …
