The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce
The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much.
A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for Black Economic Mobility. To pursue additional growth, he
believes companies need to "look outside of the core."
The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social
media platform puts profits ahead of ethics.
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again chose to optimize for its own interests, like making more
money," former Facebook product manager Frances Haugen told "60 Minutes."
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views."
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run "abortion reversal" ads since Jan. 2020. Facebook has a policy banning ads that
promote "inappropriate, illegal, or unsafe" products and services to minors.
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on
A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support the government's involvement in restricting
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic.
This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot.
Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry.
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they
provide the financial support for Fox News to do it.
On the eve of Facebook's board's decision on whether to permanently ban twice-impeached former President Donald Trump's account, Americans appear to be split on whether it would be right or wrong to
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it briefly and then move on to an
unspecified near-future time after the virus. For those that are existing in the time of COVID, there is one disturbing and baffling detail. In virtually every series, the main characters put on
their masks to go outside, but as soon as they go inside, whether to a workplace or other venue, they take off their masks -- despite being in close quarters to multiple people with whom they
obviously don't live. This, of course, is the opposite of CDC guidelines, not to mention common sense.
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021.
What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions.
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that as times got tougher, consumers
expected from the brands they frequently use.
A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' thoughts and feelings.
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to
In new research from Porter Novelli, upwards of 80% of executives believe taking a stand on social issues is a business imperative.
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a
special report released this morning by the Edelman Trust Barometer. The report, "The Fight For Racial Justice In America," shows that 54% of a national sample of U.S. adults surveyed Aug. 31 agreed
with the statement about brands playing a role. That's up from 51% when Edelman fielded a similar survey Aug. 21, but down from 60% when it researched it June 7.