Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cause-related"
- Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.
- New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
- ANA survey validated investments in multicultural marketing and found marketers reporting DEI progress within their own organizations.
- "The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
- Ad Net Zero provides a roadmap for the advertising industry. But will it work?
- The risk of relapse after getting coupons by email or direct mail is greatest among smokers who stopped within one year, a study by the Georgia State University School of Public Health finds.
- X Corp. (formerly Twitter) late Monday followed through on its threat to sue the nonprofit Center for Countering Digital Hate over reports about objectionable speech on the platform.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
- Creating more positive environments in brand messaging leads to new opportunities for marketing and promotion efforts, a survey by Morning Consult and Pinterest shows. Pinterest calls itself "an oasis" and says spending a few minutes a day on its app can buffer against burnout, stress and social disconnection among younger users, according to research done in partnership with UC Berkeley's Greater Good Science Center.
- Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
- The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers must act more "bravely" and experiment to improve. But fewer than half (43%) have sustainability as a KPI in their marketing dashboards.
- Purpose marketing in some cases has become a kind of "green noise" that hovers in the background, ignored by consumers.
- While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
- Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society if measures are not put in place to control it.
- A report says marketers frame "typical infant behaviors such as crying" as "pathological" and "reasons to introduce formula."
- Pioneer Academics plans to announce a partnership with Rise, an initiative spearheaded by former Google Chairman Eric Schmidt and his wife Wendy.
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
- Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
- The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan.
- The 12-week studio will select six startups to receive investment capital, technology solutions and research, connections and commercial opportunities with industry and corporate partners.
- Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
- While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
- As the debate around the role and effectiveness of purpose for brands rolls on, it's important to understand the difference between business purpose and brand purpose. The two are very distinct.
- GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
- Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
- Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
- According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
- The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
