Commentary
Weathering Climate Change: What Ad Buyers Can Do About It
- by Ray Schultz , Columnist, September 21, 2023
Media buyers have enough on their hands without having to worry about whether they are hastening climate change.
Yet they are being urged to consider this issue by consumers and their own colleagues -- and some are. For instance, ad-tech firm InMobi is now partnering with Ad Net Zero, a …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
