Commentary

Weathering Climate Change: What Ad Buyers Can Do About It

by Ray Schultz , Columnist, September 21, 2023

Media buyers have enough on their hands without having to worry about whether they are hastening climate change.

Yet they are being urged to consider this issue by consumers and their own colleagues -- and some are. For instance, ad-tech firm InMobi is now partnering with Ad Net Zero, a …

ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research

1 comment about "Weathering Climate Change: What Ad Buyers Can Do About It".

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Ben B from Retired, September 21, 2023 at 8:56 p.m.
I don't care what ad companies do or don't do about climate change as they can do PR saying we are helping the planet which ends up being spin it just rings hollow with me do as I say not as I do. I'm not surprised that most can't think of anything ad companies have done to help the planet.
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