GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
- by Joe Mandese @mp_joemandese, July 19, 2022
With record temperatures and wildfires burning across parts of the planet, GroupM this morning unveiled a plan to accelerate the ad industry’s shift from simply promoting and utilizing measurement to “offset” the carbon created by the media industry to actually reducing it. And it’s willing to put its money -- …
