Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab.
Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps.
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.