Search results for "call to action"

• Positive Attitudes: Pinterest CEO Calls On Industry To Self-Regulate AI
  Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society if measures are not put in place to control it.
  February 22, 2023  Tags: artificial intelligence, call to action, cause-related, digital, europe, pinterest, regulation, research, search, social media
• Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
  Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
  December 21, 2022  Tags: advertising, agency, call to action, cause-related, digital, environment, misinformation, research, search, sustainability
• ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
  The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
  September 15, 2021  Tags: advertising, audience measurement, call to action, media measurement, research
• Subway's Gamified Ads Lead To Very High Conversion Rate
  The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab.
  October 1, 2019  Tags: applications, apps, call to action, engagement, gaming, mobile, promotion, restaurants, video
• In-app Campaign Gives Crown Lift Trucks A Lift
  Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps.
  May 17, 2019  Tags: apps, awareness, b2b, banners, call to action, campaigns, display, geotargeting, mobile, personalization
• Sony Brings Hyper-personalization To Movie Launch
  The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
  March 14, 2019  Tags: ad campaign, api-driven, asia, awards, awareness, call to action, campaigns, customer experience, ecommerce, engagement, entertainment, geotargeting, interactive, media, mobile, movies, partnership, personalization, real-time