Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.
A truly functional next-gen MarTech stack doesn't just assemble tech solutions but builds relationships with vendors that optimize execution. NextDoor extends its good neighbor brand to vendor RFPs,
transparency with partners, and expectations for aligning on sustainability and inclusion. NextDoor's Marketing Technology & Operations Lead, Krish Sailam, explain building the better partner stack.
Hartman Group's analysis of this year's trends shows just how hungry Americans are for new ideas in food.
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan.
"We see a potential return to this idea of green fatigue," says Tim Kenyon, vice president of GfK Consumer Life.
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
As they worry more about war and inflation, people care a little less about protecting the planet.
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
Here are some of the practical, current-environment strategies noted in the first report.
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI.
Seeing the plastic pollution crisis as an opportunity to solve a global environmental problem through contemporary and creative product development, GOT BAG created the world's first backpack made of
100% recycled ocean plastic. A story that can be told easily online, but a difficult challenge in the retail environment. GOT BAG head of NA, Matthias Paisdzior, shares how the brand creatively
leveraged POP materials to successfully inform and engage consumers in-store.
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.
The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping.
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study finds.