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Search results for "trends"
- "LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.October 17, 2024 Tags: ad targeting, advertising, fast casual, gay/lesbian, marketing, messaging, qsr, research, trends
- The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
- The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make their preference known to brands."
- People want to eat out more, but inflation is keeping more of them in the kitchen at home.
- In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
- "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."March 25, 2024 Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.February 12, 2024 Tags: ad campaign, advertising, campaigns, google, local search, media buying, music, paid search, ratings, research, search, super bowl, television, trends, youtube
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.February 2, 2024 Tags: ad spending, agency, budgets, customer service, digital, ecommerce, loyalty, media buying, research, retail, search, trends
- I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.January 30, 2024 Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
- A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.January 26, 2024 Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disney is still far behind from a trend perspective.
- Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.December 21, 2023 Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
- "I love when brands host parties because they have the means and money to make them unforgettable," agree 74% of trend-setters in study.
- Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.December 19, 2023 Tags: agency, artificial intelligence, chatbots, cmo, generative ai, media, research, search, technology, trends
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.December 11, 2023 Tags: demographics, digital, facebook, instagram, media measurement, mental health, research, snapchat, social media, teens, tiktok, trends, video, youtube
- The social media platform tracks searches and pins to forecast next year's obsessions.
- That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will be the bumpiest political news cycle in the history of bumpy news cycles.
- With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..August 31, 2023 Tags: advertising, campaigns, consumer, cpm, digital, digital marketing, economy, research, search, search marketing, trends
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.August 24, 2023 Tags: ad spending, advertising, amazon, baidu, bing, ctv, digital, electronics, financial services, forecast, google, health care, meta, news, pharma, research, retail, revenue, search, social media, technology, television, trends
- Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike many businesses in digital media, agencies are the least affected by ranking fluctuations by Google, AI and other externalities.August 17, 2023 Tags: acquisition, agency, artificial intelligence, consumer, digital, m&a, merger, research, search, technology, trends
- Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted by the firm's stock coverage and categories. The swings reveal demand.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.June 19, 2023 Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
- Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.April 5, 2023 Tags: apparel, consumer, food, gen z, health and beauty aids, research, retail, social media, teens, trends
- How could Gen Z be longing for something it never experienced? New research from Horizon Media explains a peculiar -- and pervasive -- flavor of nostalgia.
- Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.March 2, 2023 Tags: agency, brand marketing, connected devices, ecommerce, google, location-based, marketing, media, mobile, research, retail, search, technology, trends
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.January 29, 2023 Tags: asia, business media, china, economy, online sales, politics, real estate, research, sales, search, small business, trends
- NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.January 25, 2023 Tags: algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends
- Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.January 19, 2023 Tags: consumer, consumer experience, digital, ecommerce, email, messaging, mobile, performance marketing, privacy, rebranding, research, trends
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.