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Search results for "trends"
- Marketing struggles when it tries to be a trend-setter. We can sell culture -- and sell it well -- but marketing can rarely if ever can create culture, and certainly not create it out of whole cloth.July 2, 2025 Tags: marketing, research, trends
- About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.June 18, 2025 Tags: consumer experience, demographics, media measurement, ratings, research, streaming, television, trends
- Email will help lead the way, as it has done in the past, Winterberry Group reports.June 5, 2025 Tags: artificial intelligence, automation, creative, digital marketing, email, metrics, performance marketing, r&d, research, trends, uk
- Polymorphic attacks have also relied heavily on AI to achieve scale, KnowBe4 reports.
- Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.March 4, 2025 Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
- More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.January 13, 2025 Tags: african american, cmmr, gen z, hispanics, streaming, television, tiktok, trends
- Our Top 10 Retail Insiders reveal readers' growing itch to apply lessons from competitors to their brands and operations.
- Broad brand awareness and personalized outreach not only capture attention but also build trust.December 23, 2024 Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
- Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
- For the first time, the social platform is offering limited-edition trend products, partnering with companies like Wayfair and Marriott.
- "LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.October 17, 2024 Tags: ad targeting, advertising, fast casual, gay/lesbian, marketing, messaging, qsr, research, trends
- The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
- The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make their preference known to brands."
- People want to eat out more, but inflation is keeping more of them in the kitchen at home.
- In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
- "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."March 25, 2024 Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.February 12, 2024 Tags: ad campaign, advertising, campaigns, google, local search, media buying, music, paid search, ratings, research, search, super bowl, television, trends, youtube
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.February 2, 2024 Tags: ad spending, agency, budgets, customer service, digital, ecommerce, loyalty, media buying, research, retail, search, trends
- I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.January 30, 2024 Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
- A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.January 26, 2024 Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disney is still far behind from a trend perspective.
- Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.December 21, 2023 Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
- "I love when brands host parties because they have the means and money to make them unforgettable," agree 74% of trend-setters in study.
- Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.December 19, 2023 Tags: agency, artificial intelligence, chatbots, cmo, generative ai, media, research, search, technology, trends
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.December 11, 2023 Tags: demographics, digital, facebook, instagram, media measurement, mental health, research, snapchat, social media, teens, tiktok, trends, video, youtube
- The social media platform tracks searches and pins to forecast next year's obsessions.
- That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will be the bumpiest political news cycle in the history of bumpy news cycles.
- With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..August 31, 2023 Tags: advertising, campaigns, consumer, cpm, digital, digital marketing, economy, research, search, search marketing, trends
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.