Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "trends"
- Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."
- Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
- The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
- Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.
- A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
- BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
- Political advertising is predicted to break more records next year, all of which will bolster local TV.
- Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
- Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand or company for any item.
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
- Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing materials as an item they intend to buy. Some 85% cited clothing and/or shoes, 75% said backpacks, 73% said hygiene products, 70% said art and craft supplies, 62% cited lunch boxes and water bottles.
- Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the short-form mobile video platform and discovered a new audience, success and scale.
- In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each day actually declined precipitously at the height of the COVID-19 pandemic.
- Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
- The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics.
- What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions.
- The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that as times got tougher, consumers expected from the brands they frequently use.
- More than half of consumers said they're not considering the purchase of big-ticket items -- homes, cars, trips, luxury goods -- in the next three months.
- How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
- Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
- Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds.
- In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
- Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive design.
- The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
- In addition to the traditional cards, flowers, and clothing, spa services have come into their own, says Brand Keys' Robert Passikoff.
