Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "trends"
- Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
- Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing materials as an item they intend to buy. Some 85% cited clothing and/or shoes, 75% said backpacks, 73% said hygiene products, 70% said art and craft supplies, 62% cited lunch boxes and water bottles.
- Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the short-form mobile video platform and discovered a new audience, success and scale.
- In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each day actually declined precipitously at the height of the COVID-19 pandemic.
- Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
- The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics.
- What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions.
- The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that as times got tougher, consumers expected from the brands they frequently use.
- More than half of consumers said they're not considering the purchase of big-ticket items -- homes, cars, trips, luxury goods -- in the next three months.
- How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
- Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
- Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds.
- In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
- Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive design.
- The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
- In addition to the traditional cards, flowers, and clothing, spa services have come into their own, says Brand Keys' Robert Passikoff.
- Waterstone Management Group surveyed some 5,000 respondents and found a whopping 59% have cut the cable cord (really!) and another 29% are thinking about it (whoa!).
- Analysts and economists are using Google Search and Google Trends data to determine economic status since the shutdown and since the Commerce Dept.'s Dec. retail report missed its scheduled Jan. 16 release date.
- "More than ever, brand marketers need to make purposeful choices and not be afraid to take a stand," Landor's Tiffany Vasilchik tells "Marketing Daily."
- Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016.
- Total multichannel TV distribution services fell from 82.7% in June 2017 to 80.8% of TV homes. But subscription video-on-demand services such as Netflix, Hulu or Amazon Prime are in 66% of TV homes.
- Some 76% of respondents between the ages of 18 and 49 who read the news prefer to find that news online.
- Also for the new TV season, total TV persons in those homes will grow 0.3% to 305.4 million.
- A Pew poll found 52% of teens are cutting back on their mobile phone use, as well as slowing down on social media (57%) and video games (58%).
- Like adult coloring books, "slime" making and other recent throwback trends, this one is a reaction to digital overload and too much screen time, reports NPD.
