Advertisers Spit Out Cookies, Tracking What Readers Read In 2023

by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023

Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.

Mackey said the company relies on tools like Teads Media Barometer that provides insights to help Charts + Darts clients such as Advanced Micro Devices (AMD). The …

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