Commentary
Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
- by Wayne Friedman , Staff Writer, 5 hours ago
Rising numbers of U.S. consumers say they "generally" don’t watch live TV on an average day, according to a survey by Attest, the on-demand focused market research firm -- now at 28%.
This is up from 24% in 2024 and 20% in 2023.
The trend keeps rising due to young …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
