Commentary

Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey

Rising numbers of U.S. consumers say they "generally" don’t watch live TV on an average day, according to a survey by Attest, the on-demand focused market research firm -- now at 28%.

This is up from 24% in 2024 and 20% in 2023.

The trend keeps rising due to young …

1 comment about "Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey".
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  1. John Grono from GAP Research, June 18, 2025 at 8:40 p.m.

    Don't worry Wayne ... the under 30s won't have time to read your comment (hehehe).

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