Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "african american"
- Black consumers ages 18 or older tend to be heavy users of television in comparison with the general population.
- Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
- New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
- A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
- The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines were seen among different racial and ethnic groups.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
- New research shows how some brands meld memories, trust and advocacy into powerful emotional connections with America's 39 million Black consumers.
- An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.
- For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
- Consumers are showing signs of disillusionment with the power of media to shape social norms.
- The research is based not on what people say in surveys, but on their behavior, the authors write.
- The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
- Such viewers are more likely to buy from brands that advertise in such programming.
- Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.
- GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
- Google began celebrating Black History month a few days early with a post and video to honor the most-searched icons and moments in the U.S.
- As the diversity conversation evolves, one issue that looms large is colorism -- the practice of favoring lighter-skinned people of color over those who are darker-skinned. It is rampant across all media, especially when casting people of color in "mainstream" advertising.
- The report, sponsored by Interpublic and other major corporations, found that black professionals hold only 3.2% of all executive or senior leadership roles in the U.S. and less than 1% of all Fortune 500 CEO positions.
- To promote Season 2 and integrate "The Last O.G." into the broader cultural conversation, TBS conceived of The Bigger Picture Instagram Live after show.
- Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultural Media Forecast 2019" from the Association of National Advertisers. Conducted by media industry economic tracker and forecaster PQ Media for the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), the report reveals that overall multicultural advertising and marketing spending totaled $25.9 billion in 2018.
- A new video lets viewers feel the same bias that so many black men experience daily.
- Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American,
- Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
- The group is 40% more likely to drive a Lincoln and 27% more likely to drive a Buick than other millennials, according to Viant.
- Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
- A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad.
- On the fifth anniversary of the #BlackLivesMatter movement, the Pew Research Center is releasing an in-depth analysis of the hashtag's life cycle and some proprietary research showing the role social media is playing in engaging Americans around, well, social issues. The hashtag has been used nearly 30 million times on Twitter since the July 13, 2013 acquittal of George Zimmerman in the shooting death of unarmed black teenager Trayvon Martin.
