Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "public relations"
- Public relations professionals have a variety of tools to reach key audience groups, including what are known as earned media placements. When it comes to sending out press releases, 83% of publicists say they post announcements on social media, making the newer channel more popular that news distribution services (69%), a newsroom page on an organization’s website (61%) and somewhere else on a website (43%), PR Newswire found in a survey. “Because the attention economy is fragmented across a wide range of platforms, comms professionals have turned to the integrated, multichannel strategies their marketing companions have championed for years,” according to PR Newswire. A slim 9% said they used paid placement, which typically is a hybrid form of advertising and information known as native advertising or sponsored content. Amid concerns that generative artificial intelligence, the technology behind the popular app Chat GPT, will one day replace knowledge workers, only 26% said they use these tools to help craft content for press releases. Among those respondents, the most popular uses for Gen AI is writing headlines (49%), writing body copy (41%), proofreading content (41%), generating ideas for press releases (38%) and conducting research (27%). “Those who are using gen AI to craft press release content reported doing so carefully and methodically,” according to the report. “A couple of respondents compared their use of AI to having an intern who creates the first draft, followed by heavy oversight and editing by a more senior professional. It’s important to remember that generative AI is merely a tool to help increase efficiency rather than replace creativity.”
- Comms professionals have turned to integrated, multichannel strategies their marketing companions have championed for years.
- There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how much it was worth to brands.
- Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
- Brands are more likely to have a smaller group of people handling a bigger variety of functions.
- There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting and design, according to Oomiji.
- A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
- Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership.
- More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
- The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
- Firms that focus on the technology industry were especially optimistic about growth.
- Some 65% of executives citie the function in their list of top five needs.
- Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
- As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
- Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely by her husband, former President Barack Obama.
- "Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal.
- Several reasons why startups should outsource their PR efforts.
- Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and ad industry economists PQ Media. The revised forecast calls for global marketing expenditures -- including advertising -- to expand 5.5% this year to $1.299 trillion in 2018, marking the fastest expansion in 10 years.
