The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
Firms that focus on the technology industry were especially optimistic about growth.
Some 65% of executives citie the function in their list of top five needs.
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers
take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG
side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media
mix to elevate and leverage their message well beyond social.
Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely by her husband,
former President Barack Obama.
"Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal.
Several reasons why startups should outsource their PR efforts.
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and ad
industry economists PQ Media. The revised forecast calls for global marketing expenditures -- including advertising -- to expand 5.5% this year to $1.299 trillion in 2018, marking the fastest
expansion in 10 years.