Search results for "public relations"

• PR Salaries At Brands Tend To Be Higher Than At Agencies
  Brands are more likely to have a smaller group of people handling a bigger variety of functions.
  July 25, 2023  Tags: cmmr, journalism, public relations
• Study Shows How Business Values Are Changing, What It Means For Advertising
  There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting and design, according to Oomiji.
  August 8, 2022  Tags: advertising, agency, business media, customer experience, customer relations, data, digital, public relations, research, search
• Marketing & PR Execs Blame Social Media For Spreading False Info
  A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
  May 23, 2022  Tags: brand image, brand safety, branding, brands, cmmr, environment, influencer marketing, public relations
• Microsoft Tops Ranking For Most Mentions Of Women In Leadership
  Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership.
  March 8, 2022  Tags: cmmr, public relations, women
• Americans Don't Know Whom To Trust In Media As Midterms Near
  More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
  February 28, 2022  Tags: cmmr, misinformation, online publishing, public relations, publishing
• Study Reveals Big Pay Gap Between Black And White Influencers
  The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
  December 9, 2021  Tags: african american, algorithms, cause-related, diversity, influencer marketing, public relations, research, social media
• Revenue Picture For PR Firms Brightens With Earned Media Outlook
  Firms that focus on the technology industry were especially optimistic about growth.
  November 12, 2021  Tags: agency, cmmr, earnings, finance, public relations, research, revenue
• Marketing Tops List Of PR Needs From Agencies, Contractors
  Some 65% of executives citie the function in their list of top five needs.
  October 29, 2021  Tags: cmmr, marketing, public relations
• Now, About That Chicken Sandwich: Popeye's Inside Story
  Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
  June 11, 2021  Tags: brand marketing, content marketing, digital marketing, loyalty, media, promotion, public relations, qsr, social media, social networking, twitter
• From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
  As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
  April 26, 2021  Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
• Who Won 2019's Political PR Race? (Hint: She's Not Even Running)
  Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely by her husband, former President Barack Obama.
  January 2, 2020  Tags: politics, public relations, research
• Brands Should Mind Timing When Sending Releases
  "Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal.
  December 12, 2019  Tags: public relations, research
• PR Valuable For StartUps
  Several reasons why startups should outsource their PR efforts.
  October 29, 2018  Tags: public relations, research
• Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It
  Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and ad industry economists PQ Media. The revised forecast calls for global marketing expenditures -- including advertising -- to expand 5.5% this year to $1.299 trillion in 2018, marking the fastest expansion in 10 years.
  August 23, 2018  Tags: ad spending, advertising, digital, forecast, public relations, research, tv