New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.
Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.