Search results for "inclusivity"

• Inclusivity Of Advertising Varies By Industry Group
  Charities and nonprofit groups had the most inclusive advertising, while the sports category ranked last in terms of representation.
  December 9, 2024  Tags: cmmr, inclusivity
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• Sorry, Cranky Conservatives: Consumers Crave Inclusivity
  Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions.
  July 18, 2024  Tags: brands, diversity, inclusivity, research
• Giant, Google, PNC Best Ads For Black Consumers
  New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
  February 22, 2024  Tags: ad campaign, african american, diversity, inclusivity, research
• Conservatives Perceived As Having Most Negative Media Representation
  Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
  January 25, 2024  Tags: data, inclusivity, media, politics, public relations, research
• CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year
  The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
  September 27, 2023  Tags: artificial intelligence, budgets, cmo, digital, diversity, economy, email, inclusivity, marketing, research
• People With Disabilities Find Representation On Social Media
  Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.
  July 26, 2023  Tags: branded content, cmmr, creative, inclusivity, influencer marketing, nielsen, social media
• Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
  Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
  June 19, 2023  Tags: advertising, ana, creative, demographics, diversity, email, gen z, gender, inclusivity, research
• Consumers Welcome LGBTQ+ Targeting More Than Inclusion
  There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.
  June 8, 2023  Tags: cmmr, diversity, gay/lesbian, inclusivity