An AARP survey found that many Black Americans would like to see more intergenerational stories, and greater representation of people ages 50 or older.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
A Harris Poll report reveals that an increase in advertising, influencer culture and privacy concerns are beginning to diminish loyalty among Gen Z TikTok users.
The oft-overlooked generation makes up just 19% of the population but drives 31% of spending.
Declining birth rates mean shrinking long-term demand for products and services tied to child rearing.
Brands risk alienating or misrepresenting both younger and older cohorts in their media and marketing strategies.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the
automotive buying journey.
A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.
Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity for marketers to develop strategies to engage a high-spending group.
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Email is one of the top websites or apps now being utilized, Meltwater reports.
Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
A new analysis from Collage Group points to a 364% increase in the multiracial population in the last ten years.
In case you're looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have a new tool for you starting
with the New Year.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
A new study from McCann Worldgroup Truth Central explores two taboos: People who don't want kids and those who question why they became parents.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Just 3% of digital media budgets are allocated to ads featuring people over 60.
Despite two decades of online behavioral evidence, brands continue to leave money on the table by underserving the fastest growing demographic in the US. The Managing Director, Karla Fernandez Parker,
at one of the most experienced multicultural agencies, Sensis, explains the scale and power of this untapped audience and how they and their client Chef Merito use data, targeted media and creativity
to show the power of serving the underserved.
Even younger versus older Millennials show markedly different preference patterns.
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.