Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "demographics"
- Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
- Disney+ has failed to penetrate the audience of viewers 50+ who are unlikely to have young kids and may not be Marvel/"Star Wars" fans, a MoffettNathanson report says.
- The 13- to-54-year-old demo spent 46% of their time watching sports on a TV set, according to a survey from Disney Ad Sales.
- New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
- Men far outdistance women and people of color on Sunday morning news shows, such as NBC's "Meet the Press" and CBS's "Face the Nation."
- Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
- Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
- Such viewers are more likely to buy from brands that advertise in such programming.
- The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
- A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
- A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.
- The company analyzes millions of social-media interactions and uses AI to calculate consumer interests and affinities. The Gen Z report is based Q2 data.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
- Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
- In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made the case that the method is not just ineffective, but outright "discriminatory."
- Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing news, local TV newscasts have the greatest reach. A third (33%) of the 18- to 29-year-olds responding to the survey, fielded in March, said they get their news or current events content from local TV stations, putting the linear TV medium ahead of Facebook (30%) and all other digital and/or analog media platforms.
- In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each day actually declined precipitously at the height of the COVID-19 pandemic.
- Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% and 40%, respectively, according to recent data.
- One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by the impact of the COVID-19 pandemic.
- A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.
- "Core human values, which are formed during our late childhood/early adolescence, do not change," says company's founder.
- Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
- YouGov released its first major Gaming & Esports report, which includes general statistics and showcases newer, important segments around hardcore gamers, mobile gaming, and gaming video content, at the end of October.
- Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
- As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social media.
- The Census Bureau is sending emails to 20 million households for which it has email addresses. It is also considering texting.
