Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds

Gen Z is steadily coming of age, with growing purchasing power and interests that diverge from older generations, such as Boomers.

Tinuiti analyzed data from five different surveys that the independent performance marketing agency conducted throughout this year. The research consists of more than 5,000 multi-generational respondents to learn about …

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