Search results for "buddy media"

• Follow the Data, Follow the Demo: The Power of Serving the Underserved
  Despite two decades of online behavioral evidence, brands continue to leave money on the table by underserving the fastest growing demographic in the US. The Managing Director, Karla Fernandez Parker, at one of the most experienced multicultural agencies, Sensis, explains the scale and power of this untapped audience and how they and their client Chef Merito use data, targeted media and creativity to show the power of serving the underserved.
  August 7, 2023  Tags: agency, audience targeting, behavioral targeting, brands, buddy media, creative, data, demographics, media, multicultural
• Can TikTok Build D2C Brands?
  Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
  December 23, 2022  Tags: beverages, brand marketing, brands, buddy media, budgets, carbonated beverages, consumer, content creators, influencer marketing, media, social media, social networking
• Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
  Media companies are told that their future audience is, well, everywhere. Content needs to flow into everything from 2D forever scrolls to Metaverses, CTV episodes to TikTok/YT/IG "shorts," game worlds to gas station pumps. IGN Entertainment's VP, Publisher, John Davison, explains how one of the largest, and oldest, digital entertainment sources is rebuilding both their programming and monetization strategy around fluid audience media behaviors. How can publishers future-proof a foundation that adapts to the next TikTok, the next rideshare media network, the next ultraverse?
  December 23, 2022  Tags: affiliate marketing, behavioral targeting, buddy media, content, content marketing, marketing, media, strategy
• Making Change Happen: The Independent's Revenue-Boosting Partnerships
  Kylie Hamilton-Hill, Vice President, US East from The Independent will delve into how their commitment to "Making Change Happen" has translated into revenue through partnerships with their clients. She will showcase two successful partnerships: a CPG company and a Consumer Electronics brand and highlight how these collaborations utilized their platform and voice to drive impactful media campaigns.
    Tags: buddy media, campaigns, media, partnership, publishing, revenue
• Navigating the Road to a Cookieless Future: Predictions, Progress, and the Path Forward
  In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Dentsu's SVP of Digital, Manny Hernandez, will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.
    Tags: advertising, buddy media, cookie tracking, cookies, digital, media, media buying, programmatic