To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women,
affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spike Lee give a
clear indication of how important it is for the brand to connect authentically with multicultural customers. Not everyone can hire a-list stars and give Diddy a car but there are key takeaways that
Alexis Kerr, head of multicultural marketing at Cadillac, shares to help other brands activate on a smaller scale.
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the plate.
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population,
among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest edition of an annual forecast
being released today by media industry economists PQ Media. That growth, however, will be the same as the overall expansion of spending aimed at the overall marketplace, which will do little to close
substantial gaps the exist in the advertising-to-population representation of minorities.
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes to ethnicity --
especially at the most senior levels -- according to the 2019 edition of a periodic survey from the ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) that was released this
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S.
Multicultural Media Forecast 2019" from the Association of National Advertisers. Conducted by media industry economic tracker and forecaster PQ Media for the ANA's Alliance for Inclusive and
Multicultural Marketing (AIMM), the report reveals that overall multicultural advertising and marketing spending totaled $25.9 billion in 2018.
'Stranger' pulls 40M+ views in four days, and a study finds Netflix #1 in view time among millennial Latinos. But competition, content wars and viewer frustrations with content discovery could
undercut Netflix's position.
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the Supreme Court.
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American,
The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
To bring the survey to life, the TODAY Brand Studio filmed a series of poignant interviews where women discussed what beauty means to them.
The ad industry has argued against including a question about citizenship in the Census.
Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the heart and
hustle of "doers."
New academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they are biased against multicultural media and undervalue
targeting minority audiences explicitly.
Also for the new TV season, total TV persons in those homes will grow 0.3% to 305.4 million.
An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a "citizenship" question to the 2020 Census, according
to a member poll released today by the ANA. The poll, which was conducted following the Justice Department's decision late last year, surveyed members of the ANA's Data & Measurement, Multicultural
Marketing & Diversity, and Legal Affairs committees, and among those who had enough information to respond, 83% were opposed to the decision.