Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl

This year's Super Bowl commercials showed brands are making an effort to reduce racial bias and promote inclusivity. While many succeeded, others fell short.

X_Stereotype, an AI-powered company and platform founded by Larry Adams that analyzes content, provides a scorecard identifying racial bias and risk factors in content. The company …

1 comment about "Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl".
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  1. anne hunter from DISQO, February 17, 2022 at 9:13 a.m.

    Fascinating research. Being inclusive is important. DISQO's recent Big Game IMPACT report (https://go.disqo.com/report-biggame2022-website)  found ads with people of color outperformed ads that were not as inclusive for both brand impact and driving digital behaviors indicating interest in the product. Smart marketers will pay attention to what delivers results - building ads that are authentic, for everyone.

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