An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of
the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
Email marketing falls in behind websites, social and other channels, Netigate reports.
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach
about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on
search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media watchdog.
Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
Designing websites for a broader group of people should consider "invisible disability," or limitations that people may overlook, such as age-related vision loss.
Soccer-related content was most popular, driving 74% of website visits during the third quarter.
The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal."
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts.
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and
Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives
retailers Google-quality search on their own digital properties.
Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post.
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
While online shopping has changed, so have consumer expectations. They want more.
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while desktop and tablet usage declined, but that's the result
of a year-over-year analysis of traffic to more than 900 global brands representing more than 20 billion individual user sessions, compiled by Contentsquare.
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelman began tracking it
in 2012. The overall media industry currently has a "trust index" of 51, according to the just-released Edelman Trust Barometer 2021, ranking it last behind Business (61), NGOs (57) and Government
(53) among major societal institutions.