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Search results for "web sites"
- The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.February 25, 2025 Tags: ai, artificial intelligence, back-to-school, education, google, health, lead generation, legal, media buying, research, search, seo, web sites
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.May 14, 2024 Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
- Email is one of the top websites or apps now being utilized, Meltwater reports.March 19, 2024 Tags: apps, consumer, demographics, digital, email, internet, research, virtual reality, web sites
- Brands need to rethink how they collect first-party data, because consumers don't trust them.February 1, 2024 Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
- Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.January 30, 2024 Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.January 30, 2024 Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.January 24, 2024 Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
- The "tide has turned as the EV shopping experience has been elevated," says J.D. Power's Eric McCready.
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.October 13, 2023 Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.September 18, 2023 Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
- A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.July 31, 2023 Tags: advertising, content creators, digital, influencer marketing, mapping/navigation, maps, online reviews, recommendations, research, review sites, reviews, search, user-generated, user-generated content, video, web sites
- NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.July 19, 2023 Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
- Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, Google conducted a survey with Ipsos. Here's what they found.
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.April 24, 2023 Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
- Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released its bot at the end of November.
- TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.December 1, 2022 Tags: ad fraud, advertising, holiday, online fraud, research, retail, search, web sites
- An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.August 10, 2022 Tags: advertising, b2b, consumer, data, demographics, digital, email, marketing, martech, millennials, research, search, shopper marketing, web sites
- Email marketing falls in behind websites, social and other channels, Netigate reports.
- Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
- Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.June 1, 2022 Tags: ad spending, addressable, advertising, amazon, apps, data, digital, display, ecommerce, forecast, research, retail, search, web sites
- Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
- Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.May 10, 2022 Tags: advertising, apparel, data, digital, ecommerce, local search, recommendations, research, retail, search, seo, uk, web sites
- Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.April 8, 2022 Tags: ad buys, ad spending, advertising, amazon, digital, display, native advertising, research, retail, search, web sites
- Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.March 9, 2022 Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
- Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
- Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.January 26, 2022 Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites
- 81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media watchdog.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.