Search results for "web sites"

• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
  The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
  February 25, 2025  Tags: ai, artificial intelligence, back-to-school, education, google, health, lead generation, legal, media buying, research, search, seo, web sites
• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• The All-Embracing Internet: Two Thirds Of All People Are Now Using It
  Email is one of the top websites or apps now being utilized, Meltwater reports.
  March 19, 2024  Tags: apps, consumer, demographics, digital, email, internet, research, virtual reality, web sites
• Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
  Brands need to rethink how they collect first-party data, because consumers don't trust them.
  February 1, 2024  Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
• IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
  Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
  January 30, 2024  Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
• IAB Benchmarks Value Of Free Digital Media Access To Consumers
  The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
  January 30, 2024  Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
• Crunching Numbers: What Google, Meta Owe U.S. Publishers
  Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
  January 24, 2024  Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
• Mercedes-Benz, Hyundai Highest In Website Satisfaction
  The "tide has turned as the EV shopping experience has been elevated," says J.D. Power's Eric McCready.
  January 10, 2024  Tags: automotive, research, web sites
• Ecommerce Numbers Rise - Thank Marketplaces
  One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
  December 12, 2023  Tags: amazon, consumer, consumer experience, deals, ecommerce, gifts, holiday, research, retail, search, sites, small business, trends, walmart, web sites
• The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
  Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
  October 16, 2023  Tags: asia, australia, biometrics, china, cyber security, ecommerce, email, india, japan, privacy, research, uk, web sites
• Topic Talk: Study Shows What Marketers Are Researching
  Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
  October 13, 2023  Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
• Societal Issues Worldwide Show Up In Search And Performance
  The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
  September 18, 2023  Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
• Google Maps -- One-Third Of People Don't Trust It
  A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
  July 31, 2023  Tags: advertising, content creators, digital, influencer marketing, mapping/navigation, maps, online reviews, recommendations, research, review sites, reviews, search, user-generated, user-generated content, video, web sites
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
• Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
  Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, Google conducted a survey with Ipsos. Here's what they found.
  June 28, 2023  Tags: consumer, consumer experience, deals, digital, google, online, research, retail, search, web sites
• How Many Ad Trackers Load With A Page And Slow Browsers On Average?
  On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
  April 24, 2023  Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
• Website Visits To ChatGPT Owner OpenAI Hit 672M
  Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released its bot at the end of November.
  February 6, 2023  Tags: apps, artificial intelligence, chat, data, microsoft, mobile, research, search, web sites
• 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
  TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.
  December 1, 2022  Tags: ad fraud, advertising, holiday, online fraud, research, retail, search, web sites
• B2B Dynamics Changing Among Buyers, Men Vs. Women
  An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
  August 10, 2022  Tags: advertising, b2b, consumer, data, demographics, digital, email, marketing, martech, millennials, research, search, shopper marketing, web sites
• CX Marketers Rank Surveys As Top Channel
  Email marketing falls in behind websites, social and other channels, Netigate reports.
  July 20, 2022  Tags: customer experience, email, research, web sites
• Google Changing Ranking Of Personal Data Websites Based On Privacy Concerns?
  Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
  July 18, 2022  Tags: data, data management, digital, internet, privacy, research, search, seo, web sites
• U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
  Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
  June 1, 2022  Tags: ad spending, addressable, advertising, amazon, apps, data, digital, display, ecommerce, forecast, research, retail, search, web sites
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
  Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
  May 10, 2022  Tags: advertising, apparel, data, digital, ecommerce, local search, recommendations, research, retail, search, seo, uk, web sites
• Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
  Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
  April 8, 2022  Tags: ad buys, ad spending, advertising, amazon, digital, display, native advertising, research, retail, search, web sites
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Valentine's Day Takes Back Seat To Super Bowl, But Trends Show Strong Spending For Holiday
  Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
  February 10, 2022  Tags: europe, food, holiday, research, retail, search, super bowl, uk, web sites
• 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
  Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
  January 26, 2022  Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites