Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "canada"
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
- Some 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey.
- Netflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands to solve their reach and other issues?
- Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- Based on a new report by technology research company Technavio, the global live music market is estimated to increase by almost $10 billion from 2021 to 2026, with a compound annual growth rate of 6.85%.
- Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
- The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
- Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones.
- Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
- Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
- Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
- While online shopping has changed, so have consumer expectations. They want more.
- The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
- It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and socialization to make the most of their learning.
- Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
- European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
- The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Index, but there appears to have been less of a lag for the U.S. pulling out of it. That is one of the main findings of SMI's just-published Anglo Market Intelligence report, which shows ad spending across the five nations averaged an 8% decline during 2020 vs. what advertisers spent across those markets in 2019.
- The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Index, but there appears to have been less of a lag for the U.S. pulling out of it.
- Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
- Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports.
- Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital media advertising, according to Standard Media Index. The U.S. posted an 8% Q3 gain for digital. Pharmaceutical drugs was the strongest-performing U.S. ad category, up 19%. Automotive manufacturers and dealers were down 19% year-over-year.
- The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany, India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
