Research Home > Search Results
Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "canada"
- Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.June 4, 2024 Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some analysts and execs say Apple has acquired the most AI businesses of any major tech company.
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.January 18, 2024 Tags: advertising, australia, canada, forecast, france, japan, launch, netflix, research, revenue, streaming, subscriptions, television, uk
- Surveys are shorter than they were, accommodating the increased use of mobile.
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.December 6, 2023 Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
- Some 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey.
- Netflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands to solve their reach and other issues?July 24, 2023 Tags: advertising, brand marketing, canada, connected tv, digital, forecast, netflix, research, revenue, streaming, subscriptions, television
- Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.May 31, 2023 Tags: artificial intelligence, canada, chatbots, data, data management, email, europe, non profit, regulation, research, technology
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.April 24, 2023 Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.March 14, 2023 Tags: advertising, asia, canada, digital, netflix, research, streaming, subscriptions, television
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- Based on a new report by technology research company Technavio, the global live music market is estimated to increase by almost $10 billion from 2021 to 2026, with a compound annual growth rate of 6.85%.
- Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
- The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.August 25, 2022 Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
- Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones.
- Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.July 19, 2022 Tags: ad blocking, advertising, canada, digital, performance marketing, research, revenue, search, technology, uk
- Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.December 10, 2021 Tags: b2b, big data, canada, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, performance marketing, uk
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.October 12, 2021 Tags: biometrics, brand image, canada, consumer experience, cyber security, data, facial recognition, finance, financial services, financing, internet security, policy, privacy, research, search, uk
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.October 12, 2021 Tags: amazon, amazon prime, australia, canada, d2c, demographics, disney+, france, netflix, research, streaming, television, uk, video
- Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.August 24, 2021 Tags: augmented reality, canada, content creators, digital content, ecommerce, research, retail, search, tiktok, uk
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).August 23, 2021 Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
- Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.August 23, 2021 Tags: ad spending, advertising, agency, australia, canada, covid-19, economy, media buying, research, uk
- While online shopping has changed, so have consumer expectations. They want more.June 18, 2021 Tags: apps, canada, consumer experience, europe, messaging, research, search, shopper marketing, sms, social media, uk, web sites
- The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
- It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and socialization to make the most of their learning.April 30, 2021 Tags: back-to-school, canada, covid-19, europe, france, research, search, social networks, uk
- Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
- European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
©2024 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.