Commentary
New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
- by Joe Mandese @mp_joemandese, August 23, 2021
Evidence is mounting that
the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom.
Standard Media Index (SMI), which pools media-buying data directly form the computerized payment systems of major ad agencies, this morning released the latest …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
