Search results for "keywords"

• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• What Higher Clicks, Impressions In Q2 Means For Q3 2024
  While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
  July 31, 2024  Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
• Ad Shows Marketers How To Redefine Success
  An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
  January 22, 2024  Tags: ad campaign, advertising, analytics, covid-19, keywords, paid search, research, search, seo, start-ups
• Antisemitic Search Queries Rise 'Massively'
  Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein found misinformation, decay and hatred -- not only in the U.S., but worldwide.
  December 28, 2023  Tags: content, data, data sharing, google, keywords, misinformation, policy, religion, research, search
• Marketers Split On How To Price Services
  Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
  October 6, 2023  Tags: ad spending, agency, australia, bing, canada, digital marketing, facebook, google, instagram, keywords, linkedin, marketing, metrics, microsoft, paid search, research, retail, search marketing, seo, yahoo, youtube
• IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
  Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
  August 22, 2023  Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
• Google TW-BERT Demonstrates Improvements On Search
  A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.
  August 7, 2023  Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
• ChatGPT Analysis Sheds New Light Into People's Behavior, Intent
  How people craft prompts to get more information from ChatGPT ranges from simple messages to long and elaborate descriptions using action words and nouns.
  July 14, 2023  Tags: advertising, chat, chatbots, content, data, digital, keywords, microsoft, relevancy, research, search
• AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
  Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited to reading 300 per day.
  July 2, 2023  Tags: artificial intelligence, data, data management, keywords, research, search, twitter
• What AI Means To SEO, Search Advertising
  Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
  June 20, 2023  Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
• How 2022 Trends Will Affect 2023 Advertising
  NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
  January 25, 2023  Tags: algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends
• Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
  Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
  September 30, 2022  Tags: ad spending, advertising, amazon, avod, campaigns, data, data management, digital-out-of-home, direct mail, keywords, media, media buying, media measurement, out-of-home, privacy, research, retail, search, social media, video
• NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
  The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to give users visual images of Google searches and content ideas.
  June 1, 2022  Tags: advertising, data, digital, keywords, marketing, research, search, tools, trends
• Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
  It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
  January 21, 2022  Tags: ad targeting, advertising, audience targeting, behavioral targeting, brand image, campaigns, data-targeting, digital, keywords, online reviews, paid search, research, retargeting, reviews, search, targeting, trust-based marketing
• Google Paper Identifies Technology To Confirm Attributable Sources
  Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
  December 30, 2021  Tags: artificial intelligence, attribution, automation, gender, google, keywords, language, microsoft, natural language, religion, research, search, tools
• Analysts Track Search Trends As Summer Comes To A Close
  Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
  September 10, 2021  Tags: automotive, back-to-school, data, data management, entertainment, facebook, food, gaming, google, keywords, research, restaurants, retail, search, social media, travel, twitter
• Knowing Why, Where, And How To Turn Search Rank To Revenue
  SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
  August 25, 2021  Tags: digital, keywords, local search, paid search, performance marketing, research, search, seo, web sites
• Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
  Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
  July 20, 2021  Tags: brands, content marketing, covid-19, cpg, digital, digital content, google, health, health and beauty aids, health care, keywords, online publishing, publishing, research, retail, search, seo, web sites
• Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
  Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use.
  May 4, 2021  Tags: ad serving, ad targeting, advertising, contextual tracking, covid-19, digital, health, health and fitness, health care, keywords, marketing, medical, research, search
• Four Seasons Aggressive SEM Campaign Pays Off
  How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels like SEO and direct for each hotel? Very strategically. Traditionally, the luxury hotel chain's media budgets were fixed and held at property level. That is until their agency, Acronym, realized it was limiting their advertising reach. Instead, after a successful test pilot, Acronym unified Four Seasons' media buys, and the corporate office essentially gave them what amounts to a "blank check," which enabled them to provide a more strategic and aggressive media investment.
  April 9, 2021  Tags: ad buys, ad optimization, ad spending, ad targeting, ad technology, budgets, digital marketing, hotels, keywords, media buying, paid search, performance marketing, search, search marketing, sem, travel
• Adobe XD's SEO & Content Strategy Ignite Website Launch
  Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
  December 15, 2020  Tags: branded content, content creators, content sharing, digital content, keywords, search, search marketing, seo
• The Price Of Content-Related Keywords, Features Of Best-Performing Texts
  SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headlines, structure, the presence of visuals, the price of terms and the perfect length for descriptions.
  December 3, 2020  Tags: content, content marketing, contextual advertising, digital, facebook, google, keywords, messaging, metrics, performance marketing, research, search, social media, text, twitter
• 3 Ways To Use Emotional Indicators In Keyword Research
  Do marketers really know how their target audience feels about their products, or about topics related to their brand?
  September 22, 2020  Tags: audience targeting, content marketing, data, digital, keywords, performance marketing, research, retargeting, search
• Google Gender Bias Changing Retail Search Results
  Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challenge.
  September 2, 2020  Tags: digital, fashion, gender, google, keywords, research, search, seo, targeting
• Google Search Data Challenges How People Trend Through COVID-19
  Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
  August 24, 2020  Tags: covid-19, data, digital, economy, google, hyper local, keywords, local media, local search, out-of-home, research, restaurants, retail, search, travel
• Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
  Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vice has seen new words added to keyword advertisers' "blocklists" that include: "George Floyd", "Black Lives Matter", "protest", "Minneapolis" and "black" people, according to a study released during the group's IAB NewFronts presentation, presented by Marsha Cooke, senior vice president of Vice Impact.
  June 24, 2020  Tags: advertising, brand safety, content, keywords, newfronts, news, research, revenue, search, television
• Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
  More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey.
  April 14, 2020  Tags: bing, digital, google, keywords, research, search, small business, web sites
• A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
  SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in November 2019.
  December 6, 2019  Tags: advertising, bidding, digital, keywords, media buying, paid search, politics, research, search, web sites
• Microsoft Advertising Releases Negative Keyword Conflicts Report
  Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
  September 9, 2019  Tags: advertising, digital, keywords, microsoft, paid search, research, search, shopper marketing
• Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
  "Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.
  July 17, 2019  Tags: back-to-school, branded content, google, keywords, mobile, product listing ad, research, retail, search