It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according
to the data.
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use.
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels
like SEO and direct for each hotel? Very strategically. Traditionally, the luxury hotel chain's media budgets were fixed and held at property level. That is until their agency, Acronym,
realized it was limiting their advertising reach. Instead, after a successful test pilot, Acronym unified Four Seasons' media buys, and the corporate office essentially gave them what amounts to a
"blank check," which enabled them to provide a more strategic and aggressive media investment.
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its
launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research
that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headlines,
structure, the presence of visuals, the price of terms and the perfect length for descriptions.
Do marketers really know how their target audience feels about their products, or about topics related to their brand?
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many
keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vice has seen new words
added to keyword advertisers' "blocklists" that include: "George Floyd", "Black Lives Matter", "protest", "Minneapolis" and "black" people, according to a study released during the group's IAB
NewFronts presentation, presented by Marsha Cooke, senior vice president of Vice Impact.
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey.
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.
Searchmetrics research analyzes the impact of a recent change designed to limit how often the same brand appears in the top organic search results. Google calls it site diversity.
The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on results with abstract words like
"best" when just browsing.
Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017,
released the free tool Placed Insights to provide marketers metrics for store visits for nearly 2,000 businesses.