Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
- by Laurie Sullivan @lauriesullivan, September 30, 2022
Magna, a unit of Interpublic Group, released
data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home -- another strong area -- grew
30%.
U.S. media owners' advertising revenues overall grew by 11% to $151 …
