Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna

Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home -- another strong area -- grew 30%.  

U.S. media owners' advertising revenues overall grew by 11% to $151 …

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