How 2022 Trends Will Affect 2023 Advertising

by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2023

Trends such as changes in Google’s algorithms and product updates that shaped 2022 will have a major influence on the outcome of campaigns and strategies in 2023.

Zero-click content -- where a person finds the information needed in a search engine result page (SERP) without clicking through to a new …

algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends

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