Google Scrapes Profit From Heavy Use Of Hidden Search Terms
- by Laurie Sullivan @lauriesullivan, July 9, 2025
Google scrapes profit from advertisers through the heavy use of hidden search terms, as advertisers continue to see percentages of visibility in search queries decline.
Recent independent data suggests that 26.7% of search spend and 33.5% of shopping spend is now hidden, but visibility does vary. Among the accounts analyzed …
