While not likely to top last year's record, sales are expected to come close at $22 billion.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
"Good Housekeeping" magazine leads Pew's study on print media.
M&M's spent the most, followed by Butterfinger, Nerds, and Werther's Originals. All invested more than $30 million each and, collectively, spent nearly $149 million.
It's official. "Girl dinner" -- as in using snacks to make up a no-prep dinner -- is for everybody.
It's not just because they're young and broke. They also see private-label groceries as reliable brands.
In a new consumer study from System1 Group on fall flavor launches from CPG and QSR brands, all the pumpkin offerings tanked.
The National Retail Federation's annual Hot 25 Retailers list is out -- and it reveals just how tough this year has been.
Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar.
Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
With 49% of consumers indulging themselves three or more times a day, snacking has become a U.S. "lifestyle," according to Circana.
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can
lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads
with improved visuals such as human presence, product images, or prominent logo placement.
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets.
Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.
Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.
Biggest pain points? Understaffing, unhelpful associates and too-high prices.
A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy
Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how
long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data
driven but very human digital conversation.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer
experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and
cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
After being named as one of the Most Innovative Companies in 2021, Avocados From Mexico has continued working on bringing Innovation to the next level. Avocados From Mexico's Director of Media, Data
and Analytics, Jovanny Martinez, discusses how Avocados From Mexico drives both brand and performance marketing by building purposeful innovation through creative testing, media optimization, and
measurement.
TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to
research by Ampla Technologies.
Hartman Group's analysis of this year's trends shows just how hungry Americans are for new ideas in food.
Sales of plant-based prepared frozen meals rose 5% while "everything else" declined, said Brightfield Group's Meg Bluth.
Americans believe that food inflation has hit 22.8%, 9.7 points higher than the 13.1% annual rate reported by the U.S. Bureau of Labor Statistics and 5.1% higher than in February, according to
Dunnhumby, a global customer data science company. “Dunnhumby first reported on the mismatch between consumer sentiment and reality regarding food inflation some seven months ago,” per
Supermarket News.
Food and beverage brands make up half of Gen Z's top 40.
As they make trade-offs, people are less impressed with national brands.
The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our
marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning
and buying to reach consumers shopping when, where, and how they want.
Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can
interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the
organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers - star athletes. Executing on this
smart plan took more than posing Quarterbacks with store owners. Krystal Restaurants' Director of Marketing, Kaitlin Stoehr, shares what the company learned about crafting local campaigns around
recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer,
Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility
design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and
specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized
cross-channel media to drive bargains to the ones who needed them most.