Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "food"
- The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
- Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
- As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers - star athletes. Executing on this smart plan took more than posing Quarterbacks with store owners. Krystal Restaurants' Director of Marketing, Kaitlin Stoehr, shares what the company learned about crafting local campaigns around recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
- As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer, Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
- As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
- H-E-B's strength shows that regional retailers can do a great deal to differentiate themselves online, building simple and easy-to-use tools for online shoppers, says Grant Steadman, Dunnhumby president of North America.
- "Companies delivering on time and keeping their promises despite supply-chain issues are being held in high regard," says Harris Poll CEO.
- Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty.
- Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
- Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
- As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
- A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for Black Economic Mobility. To pursue additional growth, he believes companies need to "look outside of the core."
- Email is the most popular way that consumers want to receive money-saving deals on food and groceries.
- Study confirms shoppers' growing commitment to mass merchandisers like Walmart or Target as their primary store, rather than conventional grocers.
- Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.
- How does a new CPG business stand out in the already saturated snack bar market? As building a brand within the grocery industry can prove challenging and expensive, Jimmy Bars' co-founder, Jim Simon, tells us it's vital to not only differentiate oneself but be creative as well.
- After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast.
- Remember all that bread-baking last spring? Americans are over it and reconsidering restaurants, says the Hartman Group.
- A new survey says 98% of U.S. consumers now subscribe to at least one streaming media service, and 75% subscribe to two or more services.
- This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook dinner at home this year, while 28% plan to order from a restaurant and 23% will dine in at a restaurant. The study was fielded on Jan. 14, 2021.
- At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
- The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
- Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of consumers in the U.S. will cut between 30% and 40%, and one in five may slash their budgets by 50% or more.
- Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the prior year period.
- PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11.
- March was the biggest ever month for supermarket sales. "Campaign" is reporting on Kantar figures that show sales were up 20% year-on-year as customers stocked up on food as Britain went into lockdown over COVID-19.
- Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against. The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
- There's a gap between intentions to eat better and what people actually do, along with how different generations view healthy eating.
