consumer packaged goods
Candy Brands Increased Ad Spending By Nearly 25% In 2023
- by Danielle Oster , January 15, 2024
Candy brands were sweet on advertising last year.
According to MediaRadar’s analysis of advertising spending in a recent report, nearly 150 candy brands spent over $352 million on advertising from January-November, 2023 – an increase of 23% year-over-year. There was also a 10% increase in the number of brands …
