consumer packaged goods

Candy Brands Increased Ad Spending By Nearly 25% In 2023


 

Candy brands were sweet on advertising last year.

According to MediaRadar’s analysis of advertising spending in a recent report, nearly 150 candy brands spent over $352 million on advertising from January-November, 2023 – an increase of 23% year-over-year. There was also a 10% increase in the number of brands …

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