Commentary
Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
- by Sarah Mahoney , Staff Writer @mahoney_sarah, June 19, 2024
Walmart recently introduced a higher-end private label brand
For years, the popularity of private-label brands served as a measure of economic health. People stocked up on store brands when pinched, relaxing into national brands when they felt flush again.
But the explosion of retailer’s tiered offers, often including premium private …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
