retail

Research: Shopping Way Less Fun Than It Was Pre-COVID

by Sarah Mahoney @mahoney_sarah, February 16, 2023

Remember when retail prognosticators kept talking about how happy people are to be shopping in person again? Not so much. Research is piling up that consumers are increasingly dissatisfied with retail in general -- and with grocery and department stores especially.

A new survey from Theatro finds that 41% of …