Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "affiliate marketing"
- Publishers that depend on affiliate revenue also are concerned about changes to search-engine algorithms that prevent them from being discovered online.
- A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
- Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
- Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only can teams play nice, but there's also an opportunity to create win-win strategies and tactics for everyone! As a lower funnel marketer at Big Island Coffee Roasters, where Partnerships have become her second word of the day (after 'coffee.....'), Head of DTC Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues, and vice versa, with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
- Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares details and lessons from the campaign that won MediaPost's EIS Award for Best use of AI and ML. How did they use predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And how does that knowledge inform outreach strategies for new customers?
- Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
- Does Linear Still Have An Influence In Today's Digital First Landscape? TBC's Media Supervisor, Jared Silverman, shares how marketers are still able to prove Linear TV value with the right balance between budget and messaging across channels.
- Media companies are told that their future audience is, well, everywhere. Content needs to flow into everything from 2D forever scrolls to Metaverses, CTV episodes to TikTok/YT/IG "shorts," game worlds to gas station pumps. IGN Entertainment's VP, Publisher, John Davison, explains how one of the largest, and oldest, digital entertainment sources is rebuilding both their programming and monetization strategy around fluid audience media behaviors. How can publishers future-proof a foundation that adapts to the next TikTok, the next rideshare media network, the next ultraverse?
- Accessibility is not just another regulatory hurdle for business. Sara Scofield, VP Director of Corporate Email Marketing at U.S. Bank, explains how following basic compliance principles makes all emails more broadly deliverable, readable, and actionable. From text embedding to color choices, sentence length to logical interfaces, optimizing for accessibility is an opportunity for deeper engagement across a broader audience.
