Search results for "affiliate marketing"

• Affiliates & Partnerships: Where Brand and Lower Funnel Merge
  Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only can teams play nice, but there's also an opportunity to create win-win strategies and tactics for everyone! As a lower funnel marketer at Big Island Coffee Roasters, where Partnerships have become her second word of the day (after 'coffee.....'), Head of DTC Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues, and vice versa, with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
  March 3, 2023  Tags: affiliate marketing, brands, coffee, marketing, marketing funnel, partnership, strategy
• Retention Road: Identifying In-Need and At-Risk Customers
  Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares details and lessons from the campaign that won MediaPost's EIS Award for Best use of AI and ML. How did they use predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And how does that knowledge inform outreach strategies for new customers?
  February 10, 2023  Tags: affiliate marketing, analytics, artificial intelligence, brand marketing, campaigns, customer experience, email, strategy
• Rakuten Proves Incrementality Of Its Cash Back Program
  Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
  February 8, 2023  Tags: affiliate marketing, data, performance marketing, research, retail, revenue, rewards, search, search marketing
• Contrary to Popular Belief, TV Is Not Dead
  Does Linear Still Have An Influence In Today's Digital First Landscape? TBC's Media Supervisor, Jared Silverman, shares how marketers are still able to prove Linear TV value with the right balance between budget and messaging across channels.
  December 23, 2022  Tags: affiliate marketing, budgets, cross-channel, itv, marketing, messaging, tv
• Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
  Media companies are told that their future audience is, well, everywhere. Content needs to flow into everything from 2D forever scrolls to Metaverses, CTV episodes to TikTok/YT/IG "shorts," game worlds to gas station pumps. IGN Entertainment's VP, Publisher, John Davison, explains how one of the largest, and oldest, digital entertainment sources is rebuilding both their programming and monetization strategy around fluid audience media behaviors. How can publishers future-proof a foundation that adapts to the next TikTok, the next rideshare media network, the next ultraverse?
  December 23, 2022  Tags: affiliate marketing, behavioral targeting, buddy media, content, content marketing, marketing, media, strategy