Commentary
Rakuten Proves Incrementality Of Its Cash Back Program
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2023
Proving incrementality has been something brands frequently ask Rakuten about. Now the company’s marketers believe it has the data that proves incrementality of its Cash Back program.
“It’s a straightforward request from brands, but challenging to execute,” says Rakuten Managing Director Julie Van Ullen.
Rakuten worked with a high-end department …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
