Search results for "coffee"

• Affiliates & Partnerships: Where Brand and Lower Funnel Merge
  Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only can teams play nice, but there's also an opportunity to create win-win strategies and tactics for everyone! As a lower funnel marketer at Big Island Coffee Roasters, where Partnerships have become her second word of the day (after 'coffee.....'), Head of DTC Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues, and vice versa, with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
  March 3, 2023  Tags: affiliate marketing, brands, coffee, marketing, marketing funnel, partnership, strategy
• Affiliates & Partnerships: Where Brand and Lower Funnel Merge
  Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only is there a chance of playing nice, but there's also an option to create win-win strategies and tactics for everyone! As a lower funnel marketer, Big Island Coffee Roasters' Head of DTC, Kristina Smith, shows how these channels have given her the ability to help out her Brand colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
  October 19, 2022  Tags: brand marketing, branding, coffee, marketing, marketing funnel, marketing/branding/advertising, strategy
• Connecting with Consumers via Digital Content
  Evolving from a product to a brand at speed through digital content. Super Coffee's Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its email and social media engagement rate in less than 6 months.
  July 19, 2022  Tags: brand marketing, coffee, content, digital, digital content, email, engagement, influencer marketing, social media
• Quarantine Impacts Consumers' Plans To Spend, Love For Brands
  Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of consumers in the U.S. will cut between 30% and 40%, and one in five may slash their budgets by 50% or more.
  May 1, 2020  Tags: brands, coffee, consumer, covid-19, food, health, health and beauty aids, packaged goods, performance marketing, research, search
• Caribou, Dunkin', Starbucks Dominate Coffee Chain Traffic
  Caribou's stronghold is in the Midwest and central United States, Dunkin owns New England, while Starbucks has the highest market share in most other states.
  September 30, 2019  Tags: coffee, qsr, research
• Working-Themed Campaign Driving Results For Maxwell House
  Brand's ad awareness, purchase intent, up since campaign celebrating hard-working Americans launched Labor Day weekend.
  November 30, 2018  Tags: beverages, coffee, research, social media, television