Quarantine Impacts Consumers' Plans To Spend, Love For Brands

It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of consumers in the U.S. will cut between 30% and 40%, and …

1 comment about "Quarantine Impacts Consumers' Plans To Spend, Love For Brands".
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  1. PJ Lehrer from NYU, May 4, 2020 at 2:02 p.m.

    Everything is more expensive now that shipping costs have to be included.  Spending cutbacks will be required to just stay even...

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