Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms.
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of consumers in the U.S.
will cut between 30% and 40%, and one in five may slash their budgets by 50% or more.
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand
index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the
prior year period.