Search results for "packaged goods"

• Retail Media Overtakes CTV As Advertising's Biggest Impetus
  An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms.
  January 14, 2022  Tags: ad spending, advertising, amazon, connected tv, cpg, digital, packaged goods, research, retail, television
• Quarantine Impacts Consumers' Plans To Spend, Love For Brands
  Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of consumers in the U.S. will cut between 30% and 40%, and one in five may slash their budgets by 50% or more.
  May 1, 2020  Tags: brands, coffee, consumer, covid-19, food, health, health and beauty aids, packaged goods, performance marketing, research, search
• IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
  Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the prior year period.
  April 27, 2020  Tags: alcohol, beverages, cmmr, covid-19, cpg, food, health, health and beauty aids, packaged goods