"Our goal is to build multimodel general intelligence," Luma AI CEO Amit Jain said, explaining that the company wants to build what comes after text-based large language models to further creativity.
A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for product webpages, Amazon product detail pages, relevant audiences, brand
guidelines, and previous brand ads or images.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
That's according to WPP Media, which has issued an updated report on trends driving that ad industry over the next five years.
The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend is around 9%.
Recent data compares the cosmic Big Bang to events in advertising such as the AI chatbot explosion that is reshaping the ways humans interact with technology.
While Americans are increasingly pinching pennies, the silver lining is that it's driving them to ad-supported streaming services or tiers, indicating an expansion of ad inventory supply.
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 and 2% lower in Q1 2025.
Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.
Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect with potential and existing customers.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Google, Meta, Microsoft and OpenAI, among others, want to own AI search, agents, commerce and related markets - igniting all-out competition to attract ad experts, while throwing millions and even
billions behind projects to acquire engineering talent.
DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
As OpenAI released reasoning LLMs on Tuesday, some publishers have once again begun locking down content. WalletHub CEO believes Google went from organizing the world's information to stealing it,
taking a sledgehammer to the contract the open web relied on.
Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of
certainty or reliability.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require
processing power and electricity - lots of it.
Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and
developers using these platforms.
How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
The official start of the fall television season is still about four months away. But for insiders at media companies, agencies, and advertisers (as well as television analysts like me), the upfront
season has placed thoughts of September squarely into May and June. Of course, in today's video world, the very notion of a fall TV season is antiquated. Only the broadcast networks still adhere to
seasons that begin in September and end in April or May (and promote "fall finales" like they're special episodes). Cable series tend to premiere throughout the year, and streaming platforms debut
new shows and new seasons whenever they happen to be ready, which is not always in the same month as the previous season (and viewers often have to wait more than a year for the next installment).
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could
produce better results.