In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Andy Brown, best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63.
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator
VideoElephant.
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.