Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "insurance"
- Just weeks after pulling its massive media account from long-time agency Horizon, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. So have its peers.
- Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
- Financial-services businesses will drive the growth in local mobile advertising.
- A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data from Veritonic's audio logo index. The index, which assigns scores to hundreds of leading sonic brands based on Veritronic's proprietary intelligence platform, utilizing a panel of abut 3,700 consumers in the U.S. and U.K. (Data in the chart above reflect the top 10 in the U.S.)
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday.
- The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV ad occurrences in the top categories of automotive, insurance, pharmaceutical, restaurants and retail. Retail has made recent improvements, down 34% in September, and 23% for October. Walmart, Target, and Macy's saw increases of 13%, 17% and 17% for the week ending Nov. 22 vs. a year ago, while Home Depot and Lowe's are down 36% and 13%, respectively.
- Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according to data compiled by the Out of Home Advertising Association of America. State Farm, Geico, McDonald's Apple, Amazon, AT&T, Anheuser-Busch, Coca-Cola, CBS and Comcast were the biggest spenders on OOH, a category that includes billboards, street furniture, transit and place-based media such as in-cinema ads.
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
- Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.
