Data Shows Impact Of COVID-19 On Ad Budgets

Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday.

Consumer electronics rose 217%, while sporting goods rose 81%, followed by consumer goods, rising 80%; furniture, 68%; and utilities, 67%.  These market segments saw the …

1 comment about "Data Shows Impact Of COVID-19 On Ad Budgets".
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  1. Herb Jones from Fracture inc, March 3, 2021 at 2:42 p.m.

    What are the decreases and increases measured against?  Is this increase YoY for the same quarter?  How is seasonality being factored in?

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