Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "podcasts"
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
- How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
- Four out of five podcast listeners said they've watched the video version of a program.
- Alternatively, some consumers are seeking escapism from the election through print and online publications.
- The magazine will use Headliner's Disco to provide relevant podcasts.
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- The growth rate of 5% in 2023 was the lowest in data going back seven years.
- Dynamic ad insertion (DAI) makes up more than 90% of ad revenues, having doubled in the past three years.
- Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
- "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
- Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
- With the waning of the pandemic, listeners are less interested in news and political opinion, while sports and lifestyle content is gaining greater attention.
- Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."
- Most offer premium material to paid subscribers. Ads and paid guests are also part of the revenue mix, Muck Rack reports.
- "The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?"
- The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- Spend in the comedy and news genres each rose 20%, and true crime saw 15% growth, reports MediaRadar.
- Teladoc Health (BetterHelp), Capital One, Berkshire Hathaway (Geico), Simplisafe and Comcast led the top 10 podcast spenders for the year.
- The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
- As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
- Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
- Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
- Results this year would more than double the 15% growth rate of digital music advertising from a year ago.
- The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.
- The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience and expectations.
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
- Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
- With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%.
- Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficult time with some of the most mainstream media, especially social media.
