The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
Results this year would more than double the 15% growth rate of digital music advertising from a year ago.
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last
year, according to findings of Mindshare's ongoing COVID-19 tracking study.
The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience and expectations.
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy,"
"relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry
customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%.
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a
difficult time with some of the most mainstream media, especially social media.
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media.
Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, with another 34% checking in fairly often.
Cable news was the top platform this year to watch election results and boasted the most insatiable viewers. Fifty-one percent of individuals following cable news said they followed the election
almost constantly. That viewership dropped precipitously after President-Elect Biden's acceptance speech.
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and
streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June
18 through June 25 this year.
The U.S. podcast advertising marketplace is on pace to top $1 billion in the next year, according to the first-ever estimates released by eMarketer this morning. Despite the fact that some podcast ad
campaigns were poised during the first half due to the COVID-19 pandemic, eMarketer expects the market to "rebound" in the third and fourth quarters with total 2020 spending rising 10.4% to $782
million, and surging 44.9% next year to $1.1 billion Following 2020's hiccup, eMarketer projects U.S. podcast advertising will surge 44.9% to $1.1 billion in 2021.
A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches.
"NPR News Now" is the nation's No. 1 podcast, according to the first edition of the U.S. Podcasts Report, released today by Triton. The report, powered by Triton's Podcast Metrics measurement report,
ranks all U.S. podcasts based on the number of downloads. The report also lists the network distributing and the sales reps representing them for advertising sales and sponsorships.
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives eight IPG agencies
-- Initiative, UM, ID Media, Cadreon, BPN, Orion, Magna and Healix -- access to the data for planning and buying purposes.
While podcasts are hot, understanding the important differences across listeners can make or break your podcast strategy.
In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
Rajar figures show that the BBC Radio 2 breakfast show is still the most popular in the country but with just under 8m regular listeners, its audience has dropped by around a million year-on-year.
"The Guardian" points out that over the same period, the number of people who listen to podcasts has risen from 6m to 8.4m.
Historically, Bravo had been known as a destination for quality reality programming. To change perceptions and become a destination for premium scripted television, the campaign had to breakthrough in
a truly memorable way.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
The base of podcast listeners is projected to expand 36% over the next four years, reaching 97 million weekly American listeners by 2023, according to findings of IPG Mediabrands just-published "The
Podcasting Report." The report, a comprehensive overview of the podcasting marketplace, includes Magna's projections for a rapidly emerging medium that is poised to be a billion-dollar ad marketplace,
complementing conventional radio advertising.
Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands' Magna unit this week. The research and marketplace intelligence unit projects U.S.
podcast ad spending will reach $960 million next year and will top $1 billion in 2022. While podcast advertising doesn't threaten to supplant conventional radio ad spending, it is growing rapidly
while Magna projects radio ad growth will begin contracting next year, and for the foreseeable future.
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau's 2018
Podcast Advertising Revenue Study. The market is projected to double by 2021, surging to more than $1 billion.
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen says the data comes
from more than 50 custom studies conducted over the past 18 months.