Podcast Ad Spend Up 20% In 2021, But Media & Entertainment Down

The top 500 podcasts across three dominant genres saw a 20% year-over-year increase in advertising revenue in 2021, according to a new MediaRadar analysis. 

The number of companies buying podcast ads rose 14% YoY, and 42% of those who advertised on the platform in 2020 returned in 2021. 

While media …

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