Podcast Ad Spend Up 20% In 2021, But Media & Entertainment Down
- by Karlene Lukovitz @KLmarketdaily, March 16, 2022
The top 500 podcasts across three dominant genres saw a 20% year-over-year increase in advertising revenue in 2021, according to a new MediaRadar analysis.
The number of companies buying podcast ads rose 14% YoY, and 42% of those who advertised on the platform in 2020 returned in 2021.
While media …
