Commentary
New Podcast Explores How Meaning Shapes Consumer Experience
- by Richard Whitman , Columnist, September 16, 2021
Research company MotivBase has launched a new weekly podcast called "Why Meaning Matters."
The podcast debuts Sept. 16 and is hosted by journalist Erin Trafford and MotivBase co-founders Ujwal Arkalgud and Jason Partridge.
The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed …
