Commentary
Blueprint For Engineers: They Still Read Email Newsletters, But Are Subscribing Less
- by Ray Schultz , Columnist, January 11, 2022
Email newsletters are fading slightly as an information source for engineers. And this may indicate COVID-19 has induced email fatigue, according to 2022 State of Marketing to Engineers, a study by TREW Marketing and GlobalSpec.
Of the engineers polled, 89% subscribe to at least one email newsletter, and 55% to …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
