Search results for "consumer experience"

• Streaming Bundling A Top Consumer Priority - But Is ESPN Streamer Too Pricey?
  Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.
  May 21, 2025  Tags: bundles, cable tv, consumer experience, espn, research, streaming, subscription bundles, svod, television
• They Slip Away Across The Multiverse
  Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.
  April 28, 2025  Tags: connected devices, consumer experience, gaming, media, media measurement, multichannel, research, television
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• Would You Switch From Google To Bing For A Price?
  Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
  March 18, 2025  Tags: ad performance measurement, consumer experience, google, legal, media buying, performance marketing, policy, research, search
• Researchers Show Brands How To Mitigate Endless Scrolling
  Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
  March 14, 2025  Tags: agency, brands, consumer experience, digital marketing, engagement, research, social media, video
• New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots
  Meta is further restructuring its VR/AR hardware department by creating a new unit focused on developing AI-powered humanoid robots designed to assist with physical household tasks, according to an internal company memo.
  February 14, 2025  Tags: artificial intelligence, augmented reality, chat, chatbot, consumer experience, innovation, meta, research, restructuring, robotics
• Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
  Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
  January 23, 2025  Tags: brands, cmmr, consumer, consumer experience, economy, finance, politics, research
• Will 'Multisensory' Ads Cast A Spell On Theatergoers?
  CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
  December 20, 2024  Tags: ad performance measurement, advertising, analytics, attention, audience measurement, cinema, consumer experience, movies, research, technology, television
• Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
  How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.
  December 12, 2024  Tags: ad performance measurement, advertising, consumer, consumer experience, creative, generative ai, performance marketing, research, technology
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Live TV, Podcasts Are Top Media Choices For Election News
  Alternatively, some consumers are seeking escapism from the election through print and online publications.
  November 1, 2024  Tags: cmmr, consumer experience, news, online, podcasts, politics, print, television
• An Uneasy World
  The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
  October 16, 2024  Tags: consumer experience, data, economy, politics, research, trends
• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• Can Streaming Businesses Track Young Consumers' Live Event Spending?
  Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
  October 10, 2024  Tags: consumer experience, demographics, entertainment, events, gen z, millennials, research, sports, streaming, television
• Consumers Seek Empowerment From AI-Powered Experiences
  Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
  October 4, 2024  Tags: ai, cmmr, consumer experience, generative ai
• Google Lags In Mobile AI, Captures Most Search Market Share
  New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
  October 2, 2024  Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
• Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
  A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
  July 31, 2024  Tags: amazon prime video, avod, connected tv, consumer, consumer experience, engagement, fast, mvpd, research, streaming, svod, television, vmvpd
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
  A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
  July 17, 2024  Tags: advertising, avod, consumer experience, entertainment, fast, media buying, research, streaming, television
• Entertainment Bundles: Consumers Want More Than Just Video
  Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
  May 20, 2024  Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
  DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
  March 19, 2024  Tags: cable, cable tv, consumer experience, content, cord-cutting, directv, entertainment, local media, news, research, satellite tv, subscriptions, television
• Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
  Brands need to rethink how they collect first-party data, because consumers don't trust them.
  February 1, 2024  Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
• IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
  Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
  January 30, 2024  Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
• IAB Benchmarks Value Of Free Digital Media Access To Consumers
  The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
  January 30, 2024  Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
• Ecommerce Numbers Rise - Thank Marketplaces
  One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
  December 12, 2023  Tags: amazon, consumer, consumer experience, deals, ecommerce, gifts, holiday, research, retail, search, sites, small business, trends, walmart, web sites
• P&G's Pritchard Kicks Off ANA Masters of Marketing
  "Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard.
  October 25, 2023  Tags: consumer experience, cpg, creative, diversity, events, research
• Fewer Consumers Say Ads Accurately Represent Black People
  The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines were seen among different racial and ethnic groups.
  September 6, 2023  Tags: african american, agency, cmmr, consumer experience, diversity, hispanics, research
• Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
  A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
  August 23, 2023  Tags: apps, consumer, consumer experience, digital, research, streaming, subscriptions, svod, television