Alternatively, some consumers are seeking escapism from the election through print and online publications.
The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical
uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Brands need to rethink how they collect first-party data, because consumers don't trust them.
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
"Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard.
The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines were seen among different racial
and ethnic groups.
A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
Over 80% of consumers want more video from brands in their messaging but 70% rarely or never get it, according to a U.S./U.K. survey by Idomoo and Atomik Research.
Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, Google conducted a survey with Ipsos. Here's
what they found.
Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data
in June that suggests "optimism is trending upward, but spending isn't."
But consumers demand personalization in email and social media, Wunderkind reports.
Analysts keep expecting consumers to pull back on spending, but consumers still haven't gotten the memo. In Q1 spending rose 3.7%, the most in almost two years.
The findings, based on a study of 3,000 consumers in Japan, shows they expect Web3 to improve security and control of digital platforms, especially DAOs (decentralized autonomous organizations).
When the male grooming brand Manscaped has something big to say, you can count on that announcement to make a splash. From taking over digital and static ad space in New York's Penn Station, to fully
decking out the men's restrooms at Levi's(R) Stadium, Manscaped's iconic branding and bold campaigns are as eye-catching as they are impactful. Add influencers into the mix to amplify that message,
and the experience becomes fully immersive. As the company enters new international markets, it is exploring how to use legacy tactics and emerging OOH trends to optimize efficiency and augment
creativity. Manscaped's Senior Partnerships Manager, Lucas Colye, explores what the company has learned, how it maximizes campaigns, static vs. digital screens, and the ways the brand stimulates
social amplification with striking creative execution.
But economic conditions have driven most consumers to enroll in a loyalty program, Cordial reports.
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets.