Tariffs Soured Ad Market, But Q1 Buys Remained Strong
- by Laurie Sullivan @lauriesullivan, April 22, 2025
Analysts have begun lowering ecommerce and paid-media
industry forecasts as tariff policies persist and consumer sentiment continues to fall.
New Street Research in a note published Tuesday, revised revenue and advertising models downward.
The analyst firm expects forecasts for U.S. and global ecommerce -- as well as for digital advertising, …
