Search results for "paid media"

• SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
  AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
  September 11, 2024  Tags: advertising, employment, marketing, media buying, paid media, paid search, research, search, sem, social media
• Former Googler Says AI Is Driven By 'Stone-Cold Panic'
  Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
  May 20, 2024  Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: Analyst
  YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for the traditional distribution models," MoffettNathanson senior research analyst Michael Nathanson says.
  March 28, 2024  Tags: charter communications, comcast, digital, forecast, paid media, research, satellite tv, television, youtube
• Built For The Media-Buying Executive
  I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
  January 30, 2024  Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
• Marketers Say Performance-Driven Media Are Vital For 2023
  Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
  December 9, 2022  Tags: attribution, cmmr, cookie tracking, economy, europe, marketing, media buying, media measurement, paid media, performance marketing, research
• Mass Personalization: Walgreens' Road To Customer-Level Marketing
  What does "personalization at scale" really mean - not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle, shares the lessons learned as the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It's a culture thing.
  June 10, 2022  Tags: acquisition, audience measurement, bisretail, data, data management, data mining, data sharing, data-targeting, media, media buying, media measurement, paid media, pharma, retail, technology
• Brands See Less Organic Engagement On Social Media
  Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules.
  February 17, 2022  Tags: cmmr, paid media, social media
• Social Media Usage Slips From Pandemic Peak For Most Consumers
  Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
  February 14, 2022  Tags: cmmr, digital marketing, facebook, paid media, pinterest, snap, snapchat, social media, social networking, social networks, twitter
• Turning Customers Into Fans: Church's New Social Media Playbook
  As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
  January 13, 2022  Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
• Kantar: Tips To Balance Performance, Brand-Building Media Buys
  "Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing for ROI Satya Menon said.
  May 27, 2020  Tags: budgets, campaigns, digital, digital-out-of-home, influencer marketing, media, media buying, out-of-home, paid media, performance marketing, print, research, search, social media, television
• Beardbrand Finds Winning Formula With YouTube Soft Sell
  With so many options, do consumers still fall in love with their brands? Is there loyalty or are people just looking for the next best deal? Beardbrand founder, Eric Bandholz's, believes it's the former. His plan was to build a brand that his target market identified with right away. So staying true to his commitment to making men "awesome" and a prolific YouTube strategy, Beardbrand quickly became the go-to source for the underserved bearded community.
  March 20, 2020  Tags: awareness, content, content marketing, engagement, health and beauty aids, loyalty, men, paid media, paid search, photography, retail, social media, subscriptions, video, web sites, youtube
• HP Reaps Fruits Of Bringing Programmatic In-house
  Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of the digital media activation: DSPs, paid social, and paid search."
  August 29, 2019  Tags: acquisition, agency, crm, data, digital, dsps, paid media, paid search, programmatic, roi, search, social media, technology
• KEEN's Monumental Effort Steps Up Land Protection
  The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
  March 29, 2019  Tags: awareness, content, content creators, content sharing, csr, earned media, events, film, paid media, politics, retail, social media
• Netflix's Undead Lifestyle Puts Life Into Season Two
  It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty.
  March 14, 2019  Tags: awards, earned media, engagement, influencer marketing, media planning, millennials, native advertising, paid media, partnership, search, social media, streaming, women
• Medical Testing Device Lets Users Do The Selling
  Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant finger-pricking.
  March 14, 2019  Tags: audio, crm, data, data management, data-targeting, display, film, health, health care, lead generation, media, newspapers, online, online publishing, paid media, pre-roll, social media
• Oh Henry! Creates New Bar For Those 4:25 Munchies
  The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials
  March 14, 2019  Tags: awareness, canada, cannabis, earned media, food, influencer marketing, millennials, out-of-home, packaging, paid media, partnership, pr, sampling, social media, social vibe
• Honda Acura TLX: Social + VR + AR = Success for AHM
  The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
  January 21, 2019  Tags: audience targeting, augmented reality, automotive, brand affinity technologies, brand image, earned media, engagement, facebook, gaming, gen y, influencer marketing, live streaming, media, men, millennials, paid media, social media, technology, virtual reality
• End-to-End Is The Real Holy Grail: A Dell Use Study
  The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
  November 19, 2018  Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video