Search results for "snapchat"

• Brands Continue To Invest More In Influencer-Led Campaigns
  Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.
  April 2, 2025  Tags: ad spending, advertising, campaigns, communications, influencer marketing, marketing, research, snap, snapchat, social media
• Snapchat, OMG Study Pushes Creator Ad Performance
  Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user attention.
  January 23, 2025  Tags: attention, content creators, partnership, promotion, research, snapchat
• Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
  TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
  October 7, 2024  Tags: ad spending, amazon, cmmr, digital, digital marketing, facebook, google, instagram, meta, pinterest, snapchat, social media, tiktok, x, youtube
• Teens Using Social Media 'Almost Constantly,' YouTube Dominates: Report
  A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
  December 11, 2023  Tags: demographics, digital, facebook, instagram, media measurement, mental health, research, snapchat, social media, teens, tiktok, trends, video, youtube
• Adults Are More Likely Than Teens To Support Social Media Limits
  The debate over limits on social media comes amid growing worries about children's mental health.
  November 3, 2023  Tags: cmmr, instagram, pinterest, snapchat, social media, tiktok, twitter
• Snapchat Tests New AI Feature, Generates 'Dreams'
  Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of written answers.
  May 30, 2023  Tags: apps, artificial intelligence, chat, content creators, creative, digital, digital content, mobile, newfronts, photography, research, snapchat, video
• Survey Reveals The Brand Power Of Augmented Reality
  A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
  November 22, 2022  Tags: augmented reality, consumer experience, digital, entertainment, europe, fashion, health and beauty aids, research, retail, snapchat, travel, uk
• AR Gives Most Consumers More Confidence In Purchases, Study Finds
  The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.
  June 16, 2022  Tags: agency, augmented reality, consumer experience, customer experience, digital, europe, france, intent, research, snapchat, uk
• Legacy Media Stocks Pulled Down By Snap's Ad Warning
  Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week lows.
  May 24, 2022  Tags: advertising, discovery, media, research, revenue, snapchat, social media, television, upfront, warner bros discovery
• Tinuiti Partners With Snapchat To Drive Performance
  Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
  April 22, 2022  Tags: ad targeting, advertising, audience measurement, audience targeting, digital, dynamic, media measurement, nielsen, performance marketing, research, snapchat, social media, targeting, tv
• Social Media Usage Slips From Pandemic Peak For Most Consumers
  Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
  February 14, 2022  Tags: cmmr, digital marketing, facebook, paid media, pinterest, snap, snapchat, social media, social networking, social networks, twitter