Brands Continue To Invest More In Influencer-Led Campaigns
- by Colin Kirkland , April 2, 2025
Brands remain determined to increase spending on influencer marketing, according to a recent survey from the World Federation of Advertisers (WFA) among 73 respondents from 59 companies that are cumulatively spending over $120 billion on global marketing communications.
The influencer marketing industry has grown over $22 billion since 2016 …
