Snapchat, OMG Study Pushes Creator Ad Performance
- by Colin Kirkland , January 23, 2025
Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user attention.
The Snap-funded study, conducted by Omnicom Media Group …
