Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.
Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more
The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
"One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three destinations to search for products in the U.S. and EMEA,
according to a recent ChannelAdvisor study.
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
Too many TV ads on TV? That depends on your side of the equation. Just talk to TV ad execs. They want a lot more.
The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
Young people and high earners share video and personalization preferences, Idomoo reports.
The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
Most consumers have opted in to email/SMS communications, the Lacek Group reports.
Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
U.S. and U.K. security teams revealed the threat on Wednesday, but did not link it to the Ukraine invasion.
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code
is either equally or more valuable than learning a foreign language for their future career choices.