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- Email will help lead the way, as it has done in the past, Winterberry Group reports.June 5, 2025 Tags: artificial intelligence, automation, creative, digital marketing, email, metrics, performance marketing, r&d, research, trends, uk
- Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
- Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a survey experiencing AI hallucinations leading to widespread skepticism about the tech.April 8, 2025 Tags: advertising, ai, artificial intelligence, cloud computing, media buying, research, search, seo, uk, ukraine
- The announcement was timed to Stagwell's second annual Future of News UK summit today. The company also released a new study revealing EMEA CEOs and Board Directors view news as a key medium to reach stakeholders.
- Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports.
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.November 19, 2024 Tags: advertising, attention, australia, consumer, content, media measurement, research, social media, tiktok, uk, video
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.September 27, 2024 Tags: asia, content creators, content moderation, educational, france, health, japan, latin america, medical, misinformation, partnership, research, social media, tiktok, uk
- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.May 22, 2024 Tags: advertising, agency, audience measurement, broadcasting, connected tv, data, media measurement, ott, ratings, research, streaming, television, uk
- Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.April 24, 2024 Tags: australia, brands, consumer, demographics, email, loyalty, marketing, marketinghealth, research, shopper marketing, sms, uk
- Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.March 21, 2024 Tags: advertising, audio, b2b, publishing, research, revenue, sponsorship, subscriptions, uk
- Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.February 13, 2024 Tags: artificial intelligence, b2b, customer experience, data, data management, ecommerce, email, europe, recommendations, research, uk
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.January 18, 2024 Tags: advertising, australia, canada, forecast, france, japan, launch, netflix, research, revenue, streaming, subscriptions, television, uk
- Surveys are shorter than they were, accommodating the increased use of mobile.
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.December 6, 2023 Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
- Misogyny is a common theme of real-world violence seen by teens on social media.
- In the U.S., 63% said the same, in LG Ad Solutions surveys.
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
- Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.July 20, 2023 Tags: analytics, artificial intelligence, data, data management, email, innovation, machine learning, research, strategy, uk
- Over 80% of consumers want more video from brands in their messaging but 70% rarely or never get it, according to a U.S./U.K. survey by Idomoo and Atomik Research.July 6, 2023 Tags: advertising, consumer experience, messaging, personalization, research, television, uk, video
- The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.June 16, 2023 Tags: analytics, artificial intelligence, chat, chatbots, cpg, data, economy, generative ai, google, microsoft, productivity, research, retail, search, uk
- The worst effects of cyberattacks for small businesses were business downtime and loss of customer data, BlackFog reports.
- The chief marketing application is behavioral segmentation, Sprout Social reports.May 18, 2023 Tags: algorithms, analytics, artificial intelligence, chat, email, machine learning, research, social media, technology, uk, voice search
- Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.April 17, 2023 Tags: advertising, algorithms, artificial intelligence, australia, digital, ecommerce, europe, paid search, research, retail, search, uk
- Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
- Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.March 17, 2023 Tags: b2b, customer experience, customer service, email, europe, france, research, uk
- Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.February 6, 2023 Tags: audience measurement, data, decarbonization, media buying, media measurement, metrics, research, search, sustainability, uk
- Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.