Search results for "uk"

• Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
  Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
  March 23, 2023  Tags: consumer, economy, email, engagement, research, uk
• Customer Chemistry: How To Build Rapport With B2B Clients
  Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
  March 17, 2023  Tags: b2b, customer experience, customer service, email, europe, france, research, uk
• Attention Metrics Insights, And Why They Are Becoming So Popular
  Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.
  February 6, 2023  Tags: audience measurement, data, decarbonization, media buying, media measurement, metrics, research, search, sustainability, uk
• Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
  Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
  January 24, 2023  Tags: consumer experience, ecommerce, email, recommendations, research, search, uk
• Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
  "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
  January 23, 2023  Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
• Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
  Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
  January 19, 2023  Tags: canada, children, data, data management, digital, europe, france, google, internet, kids, privacy, research, search, tracking, uk, united kingdom
• When Does It Pay To Take A Risk In Advertising?
  A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
  December 22, 2022  Tags: advertising, australia, b2b, budgets, digital, europe, research, search, trends, trust-based marketing, uk
• Survey Reveals The Brand Power Of Augmented Reality
  A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
  November 22, 2022  Tags: augmented reality, consumer experience, digital, entertainment, europe, fashion, health and beauty aids, research, retail, snapchat, travel, uk
• Google Ads Used In Malvertising Attack
  The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
  November 18, 2022  Tags: advertising, blogging, cyber security, email, google, hacking, internet security, malware, microsoft, phishing, research, search, spam, uk
• LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
  Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
  October 27, 2022  Tags: advertising, amazon prime, australia, connected devices, connected tv, ctv, disney+, france, japan, netflix, performance marketing, research, search, streaming, subscriptions, uk
• New Biz Drives Ad Economy, Big Agencies Not So Much
  "One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
  October 17, 2022  Tags: advertising, agency, economy, podcast, research, uk
• Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
  Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three destinations to search for products in the U.S. and EMEA, according to a recent ChannelAdvisor study.
  September 26, 2022  Tags: consumer, consumer experience, data, economy, media, programmatic, research, retail, search, uk
• Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
  While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
  September 21, 2022  Tags: advertising, agency, campaigns, cause-related, digital, digital marketing, environment, media buying, research, sustainability, uk
• Tech Stack Tumult: B2B Brands Face Integration Hurdles
  Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
  September 12, 2022  Tags: b2b, brands, crm, data, marketing, research, technology, uk
• Commerce Media Finds Direct Link From Ads To Revenue
  Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
  September 8, 2022  Tags: advertising, campaigns, digital, ecommerce, research, retail, revenue, search, uk
• Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
  Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
  September 8, 2022  Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
• Too Many Political Ads This Season? It Could Mean TV Stations Cashing In
  Too many TV ads on TV? That depends on your side of the equation. Just talk to TV ad execs. They want a lot more.
  September 7, 2022  Tags: advertising, politics, research, television, uk
• OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
  The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
  August 25, 2022  Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
• Desktop Ad-Blocking Creeps Up, PageFair Reports
  Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
  July 19, 2022  Tags: ad blocking, advertising, canada, digital, performance marketing, research, revenue, search, technology, uk
• Gen Z Wants Video And Personalization, But Is Less Interested In Email
  Young people and high earners share video and personalization preferences, Idomoo reports.
  July 12, 2022  Tags: consumer, consumer experience, data, demographics, digital, email, gen z, personalization, research, text, uk, video
• Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
  The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
  June 24, 2022  Tags: ad tracking, advanced tv, advertising, broadcast networks, broadcasting, cmmr, live streaming, media buying, netflix, streaming, uk
• AR Gives Most Consumers More Confidence In Purchases, Study Finds
  The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.
  June 16, 2022  Tags: agency, augmented reality, consumer experience, customer experience, digital, europe, france, intent, research, snapchat, uk
• Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
  Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
  May 10, 2022  Tags: advertising, apparel, data, digital, ecommerce, local search, recommendations, research, retail, search, seo, uk, web sites
• Email Key In Brand Loyalty Programs, Study Finds
  Most consumers have opted in to email/SMS communications, the Lacek Group reports.
  April 13, 2022  Tags: australia, china, email, loyalty, research, sms, uk
• Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
  Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
  April 11, 2022  Tags: b2b, email, research, uk, video
• Consumers Find Things To Do Offline, Rather Than On Social Media
  Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
  April 7, 2022  Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
• Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
  The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
  March 15, 2022  Tags: agency, analytics, cause-related, consumer, corporate ethics, corporate responsibility, media buying, media planning, regulation, research, trends, uk
• Russian-Backed Hacking Group Sandworm Deploys New Type Of Malware: Report
  U.S. and U.K. security teams revealed the threat on Wednesday, but did not link it to the Ukraine invasion.
  February 25, 2022  Tags: cyber security, digital, email, hacking, malware, research, uk
• Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
  The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
  February 21, 2022  Tags: europe, news, research, television, uk
• Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
  The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code is either equally or more valuable than learning a foreign language for their future career choices.
  February 17, 2022  Tags: advertising, analytics, data, digital, digital marketing, education, educational, future of media, language, research, search, technology, uk