Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.
Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.
Surveys are shorter than they were, accommodating the increased use of mobile.
Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
Misogyny is a common theme of real-world violence seen by teens on social media.
In the U.S., 63% said the same, in LG Ad Solutions surveys.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
Over 80% of consumers want more video from brands in their messaging but 70% rarely or never get it, according to a U.S./U.K. survey by Idomoo and Atomik Research.
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
The worst effects of cyberattacks for small businesses were business downtime and loss of customer data, BlackFog reports.
The chief marketing application is behavioral segmentation, Sprout Social reports.
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.
Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.
Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more
purchases.
The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
"One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three destinations to search for products in the U.S. and EMEA,
according to a recent ChannelAdvisor study.
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.