Commentary
Trouble-Free Shopping Is A Top Brand Loyalty Driver
- by Ray Schultz , Columnist, April 24, 2024
Consumers demand ease of purchase above all else, judging by The Science of Loyalty, a study from Intuit Mailchimp.
Among repeat purchasers, 97% say their preferred brand makes it quick and easy to buy. This would include removing obstacles and streamlining product suggestions to help consumers avoid decision-making fatigue
That’s not …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
