Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content
and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
A study of Google searches for the Gen AI-powered app offers a sign of its popularity.
Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A
financing round.
Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
Other kinds of companies, such as those in the financial services, healthcare and technology industries, are more likely to say they use Gen AI for information technology.
As economic recovery fuels consumer spending, retailers are racing to balance personalization, tech investment, and operational efficiency.
Almost a third of marketing leaders said they use generative AI for product development.
ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and
perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released
this week.
The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how
much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on
similar projects.
Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual
search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
Three quarters of senior executives said they're increasing their investment in Generative AI because of its strong value.
I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
Three quarters of respondents at organizations of different sizes said AI will positively affect brand reputation.
Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection,
and more.
Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.