Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ai"
- Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
- Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
- The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
- AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
- Can generative AI make us better neighbors...and a stronger neighborhood platform? The local connections publisher NextDoor is offering members AI-powered writing tools that nudges them with a Kindness Reminder to help make the online environment more supportive and positive. Nextdoor's Head of AI and VP of Engineering, Qi He, discusses how the publisher is crafting user-facing tools to drive better online experiences and what they have learned along the way
- Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
- Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
- As usage of artificial intelligence grows, many marketers want to update their skills to keep pace with technology.
- Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
- An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
- Marketers are constantly told by advertising experts to apply best practice strategies, but if everyone is doing the same, how is anyone going to truly achieve a competitive edge? Can something more be done with the limited controls still in place as automation continues to grow? Lending Tree's Director of SEM, Yuji Inagaki, shares how his team challenged Google's AI calculations and decision-making by applying strategies either not recommended (based on speculations) or completely unknown (never been done before.) Hear the insights they uncovered regarding Google's "black box" pertaining specifically to their business goals and how to take advantage of it.
- How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to using the technology for holiday shopping.
- Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.
- People who are most familiar with AI tend to have the most favorable opinion of its use in marketing.
- People tend to trust humans more for complex interactions, such as seeking the expertise of a financial adviser or doctor.
- Marketers see many ways to use the technology behind ChatGPT.
- Learn how Boehringer Ingelheim uses their conversational AI platform to create AI-assistants to enable intent-driven conversations with customers across channels 24/7. This is a tactic they use to both experiment with new content ideas and analyze mechanisms in the evolving market. Boehringer Ingelheim's Director and Head of IT Marketing & Sales - Omnichannel Ecosystem, Arun Thachi, will speak about how this journey was started, their internal organization related to this tactic, and safeguards in place.
